Project

Breast Surgeons of Australia and New Zealand Inc. (BreastSurgANZ) is the Specialist Society and peak
body for Breast Surgeons treating patients with benign and malignant breast disease in Australia and New
Zealand. It is committed to improving patient care through teaching, research and the development of
quality evidence-based practice.

BreastSurgANZ engaging ID to develop a new brand and digital presence that better represents who they are and what they stand for. A key objective was to build a new brand identity that has a stronger differentiation from breast cancer networks and other breast-care related organisations. (eg moving away from ribbon iconography and candy pink/blue colours).

New brand direction represents the key brand themes inc. professionalism, trust and expertise.
– communicates the vision to improve patient outcomes
– expand / transform membership services
– improve presence, awareness, advocacy and engagement