We love a good show and tell at ID HQ. HM Wilson is a specialist electrical company dedicated to builders, landscapers and design professionals. Working across residential, architectural and commercial projects in bayside Melbourne, they are experts in bespoke electrical and lighting installation. Ivory Design was engaged to bring new energy and professionalism to the brand, reflecting the high level of technical expertise and experience HM Wilson offers.

We collaborated closely with business owner Heath to redefine his niche and position the business to stand out in a crowded marketplace – giving his clients the utmost confidence in the quality of HMW’s offering. You’ll be happy to know we’ve ditched the cliché electrical plug icons and there is no traditional ‘sparky-blue’ in sight.

Like all brand identities created by ID, there is a unique and meaningful story behind the beautiful graphics. The deceptively simple brand mark both incorporates the company initials and directly reflects their professional capabilities as electrical installer. The typeface used throughout is technical yet thoughtfully constructed, and further underscores their expertise. A bold colour scheme of yellow and black is elegantly supported by ample white space.



The new brand has been rolled out across stationery, uniforms, printed collateral and of course their digital presence. The fully responsive, custom designed and built site is a stunning showcase of HMW’s meticulous work. It looks nothing like your average-joe electrical website. Why? Because HM Wilson Electrical is different, and we want their brand to stand apart from their competitors. We know it’s a win when his clients are using the HMW site it to show to their clients!

Check out the HM Wilson website here.