Reinvention of a boutique brand – Love-Linay Building

Wednesday 17 October 2018

Reinvention of a boutique brand – Love-Linay Building

Rod and his team have been in the building game for more than 25 years. They’ve seen many fads in their industry come and go... glass bricks, textured feature wall...or (our ultimate fav) Tuscan kitchen anyone??!

As a family owned and run business, the young guns are moving up the ranks. With fresh new blood comes new ideas and inspiration. The Love-Linay team engaged Ivory Design’s skills to re-invent their visual identity to propel their business to the next level of success.

The design approach was less about ‘keeping up the Joneses’ and more about creating a sophisticated brand that will have the longevity the business needs.

Before putting pen to paper, the ID team developed a detailed creative brief to ensure the finished result was 100% unique, on-brand and consistent with their Brand Story.

To reflect the key brand themes of boutique quality, knowledge and approachability, a minimalist dwelling icon was constructed with the client’s initials and paired with strong use of type. A sophisticated coastal colour palette takes inspiration from LLB’s beachside location and further expresses their local knowledge and depth of experience.