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Monday 14 November 2016
When Peninsula Home Hospice (PHH), one of our oldest and dearest clients, came to us for a whole new rebrand we were over the moon. Having worked with their team for over 12 years, we already knew the organisation inside and out and were ready to get our teeth stuck into their fresh new look.
With the move into new premises in October, it was ideal timing to develop and launch a fresh new brand identity. The aim of their new brand was to establish a completely new identity that clearly represents PHH’s core services, as well as helping to reposition palliative care as a positive experience. Very few people really ‘get’ what home-based palliative care involves, so it was crucial that their new look reflected their services. PHH celebrates life rather than viewing palliative care as a form of failure, guilt or ‘giving up’.
PHH has a long-standing reputation and wisdom spanning over 30 years. It is an organisation that is recognised as welcoming, personal, supportive, and has a strong community connection. The new brand identity maintains this community perception while reflecting a willingness to change and evolve, keeping ahead trends and cultural changes. Long-term goals from this rebrand are to showcase how PHH can grow to meet the anticipated needs and demands of the ageing population, in addition to building upon the service offering and continued support from the community.
We were delighted to unveil the new logo within a detailed brand story presentation at PHH’s AGM this week. It’s not often you get the opportunity to present to such an important group which included government representatives, board members, staff, volunteers and community representatives.
The website is due to launch in the coming days. It’s always bittersweet ending a project and handing over the reins to a new brand. But in this case it felt different, we left on a high.