How exciting! You can now look forward to receiving our upcoming edition of the Ivory enews very soon.
Fill in your details to receive our newsletter, full of useful tips & tricks to ensure your next big idea is a success.
CLOSE
Please fill out the form below and we will be in touch as soon as possible.
We will be in touch shortly regarding your enquiry.
CALL 03 9786 7546
VISIT 475A Main Street Mordialloc 3195
This questionnaire allows us to quote your project as accurately as possible. The more information you can provide the better. It only takes two simple steps...
One of our team members will be in touch to get some more details off you and have a chat about your business.
Tuesday 15 August 2017
Since 1984 Palliative Care South East (originally South East Palliative Care) has provided support to those with a life-limiting illness, their carers and their family members. They are committed to enhancing the care provided at home, by providing comprehensive, collaborative, integrated care and specialist support.
Embarking on a new strategic direction, Palliative Care South East (PCSE) commissioned Ivory Design to develop a new identity to reflect their goals and direction. PCSE aim to achieve a stronger profile in the community, to develop long-lasting partnerships with allied health services, and to increase fundraising and support to grow their scope of services to continue to support their community’s evolving palliative care needs.
We approached the identity redesign by researching and investigating various cultural and religious beliefs around death and dying. We found that no matter what background you came from, religion you believed in, or cultural traditions that you held, there was the common theme that “death is not the end, but rather, “taking the next step to eternal happiness.”
The design team explored values and themes aligned to innovation, empowerment, honesty, celebration, enablement, support, respect, integrity and boldness.
The logo’s uniform shapes come together to form a support network that is representative of cultural respect, the circle of life and holistic care. The shape is also moving forward, representing the organisation’s innovation and forward-thinking values.
A bold and celebratory colour palette was developed to further convey positivity, innovation, empowerment and enablement. The curved and soft edges of the typography are reflective of the shapes within the icon device. It’s simple, friendly and approachable without being “too medical”.
We couldn’t be more proud of this rebrand. Once the new logo design was signed off it’s been all hands on deck to complete the full rollout. We have designed and built PCSE’s new responsive website, full suite of stationery, brochures, a video animation, identity guidelines and signage.
VISIT: palliativecaresoutheast.org.au
