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Monday 09 January 2017
With 2016 bringing a year of change and the implementation of a new strategic plan for FCRC, it was the perfect opportunity to update the identity to be more reflective of the organisation’s values and purpose.
FCRC – Financial & Consumer Rights Council – is the peak body for financial counsellors in Victoria. They advocate for vulnerable Victorian consumers who are experiencing financial difficulty, and support the financial counselling sector through its casework, advocacy and law reform, to adopt and maintain best practise.
The new brandmark is an abstract representation of the wings of a phoenix. In various cultures the phoenix symbolises loyalty, honesty, decorum and justice. These qualities also align with FCRC’s organisational philosophy.
The brandmark is representative of the views of the organisation and the members it represents. It can be viewed as the ‘wings of support’ for FCRC members and as wings ‘soaring to greater heights’ – FCRC is at the forefront of the industry and continues to strive to be the best.
The new fully responsive FCRC website is a valuable resource for its members, government agencies, financial institutions and media outlets.
It stands as an authority on understanding financial crisis and financial hardship while also being a key resource for financial counsellors to use and reference.
Utilising human-centred design was valuable in creating a website that users want to engage with and can navigate successfully.
It is the ‘hub’ for all financial counsellors to find the resources, networks and CPD learning they need to be leaders in the industry.