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Thursday 24 November 2016
Did you know we can make animated videos to launch your new project? Similar to an infographic, an animated video is an effective way to quickly explain an idea or a service.
Practising our ‘less is more’ philosophy, an animation can bring a project to life, without having to use big chunks of copy.
Here’s one we created for IKEA Australia incorporating a combination of voice over, illustration and hero messages. This video quickly explains their new ‘IKEA Multichannel’ service, including the much awaited IKEA online shopping.
You will see that the design concept has been designed completely unique to align with the IKEA brand guidelines, whilst also pushing the boundaries of their corporate style as much as possible.
One of the key benefits of incorporating animation into a regular interview-style video is you can create something truly engaging and high impact. You can articulate your message much more succinctly and have a bit of fun with your brand all at the same time. It really is a win win.