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What we've been up to and what keeps us inspired.

Category: ID Informs

Eight reasons why every brand needs a video

Did you know that Facebook generates 8 billion video views daily? Or that 55% of humans watch videos online every single day (that includes 22 cat videos in the Ivory studio)!

With more consumers interacting with video than ever before, it’s not rocket science that video content is a powerful way to promote your brand and grow your business online.

We love a good checklist here at ID HQ. So here’s one we prepared earlier!

UX – what is this hocus pocus?

You can’t touch it, smell it or necessarily see it. So what is it? Well for one thing it’s not new. User experience (UX) or human-centred design has been around long before computers, websites, apps and mobile phones came along, and has been applied across multiple industries, products and services.

Content is King – long live good content.

Bill Gates coined the term ‘Content is King’ way back in 1996, and we couldn’t agree more. Our philosophy is all about strategy then design, with content curation being a vital first step in all of our website design projects. Here are our 5 Reasons Why Content is King.

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