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What we've been up to and what keeps us inspired.

Category: Identity

Reinvention of a boutique brand – Love-Linay Building

Rod and his team have been in the building game for more than 25 years. They’ve seen so many fads in their industry come and go...

Brand Launch — Willow Urban Retreat

As brand specialists, the most rewarding projects are those building a new businesses completely from scratch. The recently launched Willow Urban Retreat in Armadale is a perfect example. When Willow Urban Retreat partnered with ID it was a dream project for our team. Our challenge was to shape their visual brand and align it to the elegance and simplicity of their architectural space and innovative wellness offerings, to ensure its connection to the hearts of their clients. We call this adding the magic formula to bring the brand to life.

Happy Year of the Dog!

Welcome to the year of the Dog! If you (or your business) was born 1958, 1970, 1982, 1994, 2006, and 2018, you share the characteristics of the delightful doggy.

Basta – a new look for a Fitzroy fave

Flashback to the logo we created for our friends at Basta. Formerly known as Casa Ciuccio, the owners decided to rebrand as Basta – Italian Osteria. Serving up "not to little, and not too much".​

GDB Business Services – supporting a local start-up

It's all systems go on this brand new website and logo we designed for GDB Business Services. This baby is live and we couldn't wait to show it off!

Blackdog packaging redesign unveiled.

Now launching at all leading Australian pet stores, is our new packaging design for Blackdog Petfood Company.

FCRC – an identity and website for the future.

With 2016 bringing a year of change and the implementation of a new strategic plan for FCRC, it was the perfect opportunity to update the identity to be more reflective of the organisation’s values and purpose.

Otter Street ready to launch!

Another successful property development campaign for 49 Otter Street Collingwood. Our work included name creation, brand identity, brochure design and copywriting.

Let us make your next big idea a big success...